Windows 10: Google on protecting the mobile app ecosystem

Brink · Feb 20, 2020

Mobile apps have transformed the way people engage with the world. From gaming, to ride sharing, to messaging, apps enrich the lives of billions â and are often funded by ads. Ads help make content available to everyone, creating a more diverse ecosystem of apps for people to enjoy. But one of the biggest threats to ad-supported content is ad fraud, a pervasive issue for users, developers, and advertisers alike.

For over 20 years, Google has been heavily investing in creating a healthier ads ecosystem that generates value fairly, for everyone involved. In 2019, we delivered on key initiatives to protect advertisers, publishers, and users.

Protected advertiser spend by reducing ad fraud: Google blacklisted numerous bad actors that were found to be committing large scale invalid traffic and ad fraud, which violates Google policies. In 2019 Google removed tens of thousands of apps and developers that were found to be in violation of our policies, from both AdMob and Play. Taking corrective action was an imperative step in protecting advertiser dollars, leveling the playing field for legitimate publishers, and removing bad app experiences for users.

Protected publisher revenue from app spoofing: Bad actors may attempt to disguise their inventory as a high value app to unfairly claim associated ad revenue. To help publishers publicly declare authorized inventory to combat this issue, we launched our app ads.txt solution in August 2019 and in just four months, the majority of Googleâs app ad inventory is now ads.txt-protected.

Improved safety of family-friendly content for users: In addition to fighting ad fraud, the Google Play and Ads teams both announced new steps to help ensure that ad content served in apps for children is appropriate for their intended users. The Play team updated its Families Policies and the requirements for inclusion in its Designed for Families (DFF) program to better ensure that apps for children are appropriate. AdMob now offers a maximum ad content rating to give publishers more control over the ad content shown to their users.

We know that ensuring a safe and high quality app experience has never been more important to the success of your business. Thatâs why multiple teams across Google are coming together to further secure and protect the ads ecosystem for our most important audiences. As a preview, here are three key areas where we are focused and you can expect to hear more from us in the months ahead:

Double down on safeguarding advertiser spend from invalid traffic: One area of focus for the Ads team is developing new ways to detect disruptive ads shown outside of the app â for example, out-of-context ads from an app not currently in use. This behavior violates Google policies, so Google removes these apps from both AdMob and Play â in fact, a recent enforcement sweep resulted in the joint removal of nearly 600 apps. Our investigations are ongoing and when we find violations we will continue to take action.

Help app publishers towards compliance with industry regulations: As industry regulations evolve, Google is providing tools for app publishers to manage their compliance strategy, maintain user trust, and minimize the risk of losing revenue.

Give users more control over their app experiences: Android is making fundamental platform changes to minimize interruptions in app experiences and keep the user more in control of what's shown on their screen.

Weâre excited to build on this momentum in app ad safety as well as peace of mind. Stay tuned for more updates over the next year on how Google is protecting its ad systems and improving ad traffic quality.
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Source: Protecting the mobile app ecosystem

:)

G.Ilex · Feb 20, 2020

Google apps

You can't. Google or for that matter Android apps can't be used on a Windows phone or devices running a Microsoft Mobile OS.

It's not compatible, Android, IOS and Windows phone or Windows Mobile are all totally different ecosystems.

btarunr · Feb 20, 2020

Google to Acquire Motorola Mobility

Google Inc. (NASDAQ: GOOG) and Motorola Mobility Holdings, Inc. (NYSE: MMI) today announced that they have entered into a definitive agreement under which Google will acquire Motorola Mobility for $40.00 per share in cash, or a total of about $12.5 billion, a premium of 63% to the closing price of Motorola Mobility shares on Friday, August 12, 2011. The transaction was unanimously approved by the boards of directors of both companies.

The acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing. Motorola Mobility will remain a licensee of Android and Android will remain open. Google will run Motorola Mobility as a separate business.

Larry Page, CEO of Google, said, “Motorola Mobility’s total commitment to Android has created a natural fit for our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers. I look forward to welcoming Motorolans to our family of Googlers.”

Sanjay Jha, CEO of Motorola Mobility, said, “This transaction offers significant value for Motorola Mobility’s stockholders and provides compelling new opportunities for our employees, customers, and partners around the world. We have shared a productive partnership with Google to advance the Android platform, and now through this combination we will be able to do even more to innovate and deliver outstanding mobility solutions across our mobile devices and home businesses.”

Andy Rubin, Senior Vice President of Mobile at Google, said, “We expect that this combination will enable us to break new ground for the Android ecosystem. However, our vision for Android is unchanged and Google remains firmly committed to Android as an open platform and a vibrant open source community. We will continue to work with all of our valued Android partners to develop and distribute innovative Android-powered devices.”

The transaction is subject to customary closing conditions, including the receipt of regulatory approvals in the US, the European Union and other jurisdictions, and the approval of Motorola Mobility’s stockholders. The transaction is expected to close by the end of 2011 or early 2012.

Source: Motorola Media Center

kurtkaufman---01 · Feb 20, 2020

Google Mobile app result - Web: No Gateway Reply

Using Google Mobile (search) app v2.03 (14) [788], on Symbian system s60v3.2 on Nokia n79.

Perform search and click on an item in the list of results. Very often the Web browser will start up and instead of displaying referenced page, a warning will pop up-

Web: No Gateway Reply!

If I return to the list of results, and click on the Google cached version of the link, the Web browser WILL display the page properly.

If I then Click on Google's reference to the "current page" in the outer frame of the cached page, it also will then properly display the current page.

This leads me to believe that there is something about the links on the initial Google page of results that the Symbian Web browser cannot deal with.

Any thoughts, suggestions welcomed!

Windows 10: Google on protecting the mobile app ecosystem

Google on protecting the mobile app ecosystem

Google on protecting the mobile app ecosystem

Google on protecting the mobile app ecosystem

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