Windows 10: Evolving the Firefox Brand

Brink · Jul 30, 2018

Say “Firefox” and most people think of a web browser on their laptop or phone, period. TL;DR, there’s more to the story now, and our branding needs to evolve.With the rapid evolution of the internet, people need new tools to make the most of it. So Firefox is creating new types of browsers and a range of new apps and services with the internet as the platform. From easy screen-shotting and file sharing to innovative ways to access the internet using voice and virtual reality, these tools will help people be more efficient, safer, and in control of their time online. Firefox is where purpose meets performance.

Firefox Quantum Browser Icon

As an icon, that fast fox with a flaming tail doesn’t offer enough design tools to represent this entire product family. Recoloring that logo or dissecting the fox could only take us so far. We needed to start from a new place.

A team made up of product and brand designers at Mozilla has begun imagining a new system to embrace all of the Firefox products in the pipeline and those still in the minds of our Emerging Technologies group. Working across traditional silos, we’re designing a system that can guide people smoothly from our marketing to our in-product experiences.

Today, we’re sharing our two design system approaches to ask for your feedback.

How this works.

For those who recall the Open Design process we used to craft our Mozilla brand identity, our approach here will feel familiar:

We are not crowdsourcing the answer.

There’ll be no voting.

No one is being asked to design anything for free.

Living by our open-source values of transparency and participation, we’re reaching out to our community to learn what people think. You can make your views known by commenting on this blog post below.

Extreme caveat: Although the products and projects are real, these design systems are still a work of fiction. Icons are not final. Each individual icon will undergo several rounds of refinement, or may change entirely, between now and their respective product launches. Our focus at this point is on the system.

We’ll be using these criteria to evaluate the work:

Do these two systems still feel like Firefox?

How visually cohesive is each of them? Does each hold together?

Can the design logic of these systems stretch to embrace new products in the future?

Do these systems reinforce the speed, safety, reliability, wit, and innovation that Firefox stands for?

Do these systems suggest our position as a tech company that puts people over profit?

All the details.

The brand architecture for both systems is made up of four levels.

Each system leads with a new Firefox masterbrand icon — an umbrella under which our product lines will live.

The masterbrand icon will show up in our marketing, at events, in co-branding with partners, and in places like the Google Play store where our products can be found. Who knows? Someday this icon may be what people think of when they hear the word “Firefox.”

At the general-purpose browser level, we’re proposing to update our Firefox Quantum desktop icon. We continue to simplify and modernize this icon, and people who use Firefox tell us they love it. Firefox Developer Edition and Firefox Nightly are rendered as color variants of the Quantum icon.

Browsers with a singular focus, such as our Firefox Reality browser for VR applications and our privacy-driven Firefox Focus mobile browser, share a common design approach for their icons. These are meant to relate most directly to the master brand as peers to the Firefox Quantum browser icon.

Finally, the icons for new applications and services signal the unique function of each product. Color and graphic treatment unite them and connect them to the master brand. Each icon shape is one of a kind, allowing people to distinguish among choices seen side by side on a screen.

Still in the works are explorations of typography, graphic patterns, motion, naming, events, partnerships, and other elements of the system that, used together with consistency in the product, will form the total brand experience.

Read along as we refine our final system over the next few months. What we roll out will be based on the feedback we receive here, insights we’re gathering from formal user testing, and our product knowledge and design sensibilities.

With your input, we’ll have a final system that will make a Firefox product recognizable out in the world even if a fox is nowhere in sight. And we’ll deliver a consistent experience from an advertisement to a button on a web page. Thanks for joining us on this new journey.

Madhava Enros, Sr. Director, Firefox User Experience
Tim Murray, Creative Director, Mozilla
Click to expand...

Source: Evolving the Firefox Brand - Mozilla Open Design

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Mindweaver · Jul 30, 2018

Evolve Alpha Testing This Month!

Here’s a handy step-by-step guide for your shot at the Evolve Big Alpha:

Go to EvolveGame.com/BigAlpha

Enter this code: 11197-10708-89072 (It is a multi-use code, act fast!)

Enter your name and email confirmation

Select your platform preference

If you did it in time, you will see a message saying that you successfully registered for a chance to participate in the Big Alpha.

IMPORTANT: Save the information on that page. We will not be contacting you with additional confirmation of your registration. Selected participants will be sent an email when keys are distributed.

The following countries are unable to participate in Big Alpha due to internet infrastructure issues: http://support.2k.com/hc/en-us/articles/203655536-What-Countries-is-the-Big-Alpha-Not-Available-In-

Divya Murugan · Jul 30, 2018

Video Issues in Windows 10 With Firefox

Hi,

Thank you for posting your query on Microsoft Community.

Please provide the following information with us to understand the issue better.

Is the issue occurs in Microsoft Edge?

Let us know whether the issue is specific to online videos or it is happening with other videos present in your system too?

As the initial troubleshooting steps, I would suggest you to check all the available Windows Updates. Installation of recent Windows Updates should fix the issue.

If the issue still persists, then try updating the Display driver and check. Here is the steps:

Press Windows Key + R on your desktop screen to go to run command box.

Type devmgmt.msc and hit Enter.

In Display Adapter, expand Display Adapter, right-click , and then click
Update.

If the issues persists ,only with firefox then i suggest you to contact firefox support.

Please do let us know the status of the issue to assist you further.

Thank you.

MoxieMomma · Jul 30, 2018

New FF - passwords

Hi:

If that setting is already enabled, then I suggest as the next troubleshooting step might be Mozilla Safe Mode (not to be confused with Windows Safe Mode)):

Troubleshoot Firefox issues using Safe Mode | Firefox Help

Please report back and let us know the outcome, as it will dictate the next steps.

Also: please tell us what AV/AM/firewall programs are you running on this system?

Thanks,
MM

Windows 10: Evolving the Firefox Brand

Evolving the Firefox Brand

Evolving the Firefox Brand

Evolving the Firefox Brand

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