Windows 10: Google increasing transparency with advertiser identity verification

Brink · Apr 23, 2020

Weâre committed to giving our users transparency, choice and control when it comes to the ads they see on our platforms. Thatâs why weâve long offered tools like Ad Settings which allows people to control how ads are personalized or even opt out of personalized ads altogether, as well as features like Why this ad? which helps explain why a specific ad is being shown. Now, weâre working to bring additional transparency into the advertiser behind the ads people see.

In 2018, we announced a new identity verification policy for political advertisers. The policy requires all advertisers that want to run election ads on our platforms go through a verification program to confirm their identity. We display that identity in the ad unit so that users can learn more about the election ads they see on Googleâs platforms. Since introducing this program, weâve verified political advertisers in 30 countries. And now, to provide greater transparency and equip users with more information about who is advertising to them, we are extending identity verification to all advertisers on our platforms.

As part of this initiative, advertisers will be required to complete a verification program in order to buy ads on our network. Advertisers will need to submit personal identification, business incorporation documents or other information that proves who they are and the country in which they operate. Beginning this summer, users will start to see disclosures that list this information about the advertiser behind the ads they see.

This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls. It will also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves.

We will start by verifying advertisers in phases in the U.S. and continue to expand globally. Because we are working closely with our advertising partners to scale the program while continuing to ensure we are surfacing helpful information to our users, we expect that this process will take a few years to complete. Advertisers can learn more about the identity verification program here.

At Google, our goal is to make more information about the ad experience universally available and accessible. Broadening our verification policy is the next step in reaching that goal. Weâll continue to look for additional ways to increase transparency in ads for our users. Stay tuned for more updates on our blog.
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Source: Increasing transparency through advertiser identity verification

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Brink · Apr 23, 2020

Google increasing transparency with advertiser identity verification

We’re committed to giving our users transparency, choice and control when it comes to the ads they see on our platforms. That’s why we’ve long offered tools like Ad Settings which allows people to control how ads are personalized or even opt out of personalized ads altogether, as well as features like Why this ad? which helps explain why a specific ad is being shown. Now, we’re working to bring additional transparency into the advertiser behind the ads people see.

In 2018, we announced a new identity verification policy for political advertisers. The policy requires all advertisers that want to run election ads on our platforms go through a verification program to confirm their identity. We display that identity in the ad unit so that users can learn more about the election ads they see on Google’s platforms. Since introducing this program, we’ve verified political advertisers in 30 countries. And now, to provide greater transparency and equip users with more information about who is advertising to them, we are extending identity verification to all advertisers on our platforms.

As part of this initiative, advertisers will be required to complete a verification program in order to buy ads on our network. Advertisers will need to submit personal identification, business incorporation documents or other information that proves who they are and the country in which they operate. Beginning this summer, users will start to see disclosures that list this information about the advertiser behind the ads they see.

This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls. It will also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves.

We will start by verifying advertisers in phases in the U.S. and continue to expand globally. Because we are working closely with our advertising partners to scale the program while continuing to ensure we are surfacing helpful information to our users, we expect that this process will take a few years to complete. Advertisers can learn more about the identity verification program here.

At Google, our goal is to make more information about the ad experience universally available and accessible. Broadening our verification policy is the next step in reaching that goal. We’ll continue to look for additional ways to increase transparency in ads for our users. Stay tuned for more updates on our blog.
Click to expand...

Source: Increasing transparency through advertiser identity verification

tic-toc(2) · Apr 23, 2020

Microsoft Account Trusted Devices & Identity Verification Apps

This may be an extremely dumb question, bear with me. Apparently to access my Outlook mail from abroad I have to acquire a portable device either defined as 'trusted' or equipped with an Identity Verification App. My question is : can this be any device
(Android, Apple, or Windows), or does it have to be a Windows device ? Can I purchase an Identity Verification App which MS will recognise from the Google App store ?

Thanks.

Brink · Apr 23, 2020

New 2-Step Verification options for G Suite accounts

What’s changing

We’re updating how 2-Step Verification works for G Suite. This will make new 2-Step Verification methods available for some devices, and update the 2-Step Verification user interface on mobile and desktop devices. There are three key impacts:

New 2-Step Verification interfaces

Different screens on different browsers (Safari, Edge, etc.)

Expanded Bluetooth security key support

Who’s impacted

Admins and end users

Why you’d use it

We hope that these updates make 2-Step Verification easier to use. 2-Step Verification puts an extra barrier between your business and cybercriminals who want to access business data. Turning on 2-Step Verification is the single most important thing you can do to make your accounts more secure and protect your business.

How to get started

Admins: Use our Help Center to find out how to set up 2-Step Verification for your organization.

End users: No action needed.

Additional details

New 2-Step Verification interfaces: You may see new illustrations, text, and instructions in the images, dialogs in the 2-Step Verification flows when using a bluetooth or usb security key. See images below for examples of the types of changes.

Different screens on different browsers: You may see different flows on Chrome, Safari, Firefox, Edge, and other browsers. Previously the service provider (Google) was responsible for showing these dialogs. Now the web browser is responsible. As a result, the flow may be different on each browser.

Expanded Bluetooth security key support: Bluetooth keys will start rolling out, and can be enabled with a flag on Linux.

The new 2-Step Verification screen on Google Chrome browser

The old 2-Step Verification screen

Helpful links

Help Center: Protect your business with 2-Step Verification

Availability

Rollout details

Rapid Release domains: Gradual rollout (up to 14 days for feature visibility) starting on March 26, 2019.

Scheduled Release domains: Gradual rollout (up to 14 days for feature visibility) starting on March 26, 2019.

G Suite editions

Available to all G Suite editions.

On/off by default?

The updated user interface will be ON by default.
Click to expand...

Source: G Suite Updates Blog: New 2-Step Verification options for G Suite accounts

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