Windows 10: Greater transparency and control over your Google ad experience

Brink · Jun 14, 2018

Over the years, you’ve told us that transparency and control over your data and ad experience are important. That's why we've built products and tools to help you manage that experience. Back in 2009, we launched Ad Settings, providing you with a single place for your ad controls, and in 2011 and 2012 we introduced Why this ad? and Mute this ad, giving you more transparency and control over the ads that you see. In 2015 all of these were brought together in your Google Account, the all-in-one destination for managing your personal information, privacy and security settings.

Today, we’re launching the new Ad Settings, which makes it easier for you to understand and control how your ads are tailored to you. We’re also providing more transparency around why you see certain ads by expanding Why this ad? to all of our services that show Google ads (like Search and YouTube) and almost all websites and apps that partner with us to show ads.

Understand and control how your ads are tailored to you

The new Ad Settings shows all the different factors that determine how ads are tailored to you in one view. This way, it’s easier for you to see them at a glance, learn more about why you see ads related to these topics, and decide if there are any you want to remove.

There are a few different factors that can determine how your ads are tailored to you, including: estimations of your interests based on your activity while you’re signed in, information you’ve added to your Google Account, and information from advertisers that partner with us to show ads—like if you’ve visited their site or signed up for their newsletter.

For example, if you watched highlights from a recent soccer match on YouTube or searched “soccer fields near me” you might see an ad for a slick pair of soccer shorts. If you’ve told us you’re 40 years old, we would be less likely to show you ads about student study abroad programs. And if you visit the website of one of your favorite brands, you might see an ad from them.

This information helps make ads more relevant and useful to you. However, in the new Ad Settings, if you no longer want us to tailor your ads based on one of these factors you can choose to turn it off. Turning off a factor means you’ll no longer receive tailored ads related to it across our services, and on websites and apps that partner with us to show ads, as long as you’re signed in to your Google Account. The ads you see can still be based on general factors, like the subject of what you’re looking at or the time of day, or any other factor that is still turned on.

Why this ad? makes it easier to understand why you see certain ads

Why this ad? is a feature that appears next to ads and both helps you learn why you are seeing a certain ad and gives you easy access to your Ad Settings. For example, if you want to know why you’re seeing an ad for a camera, Why this ad? might tell you it’s because you’ve searched for cameras, visited photography websites, or clicked on ads for cameras before. We’ve now significantly expanded coverage of this feature; starting today, you’ll see Why this ad? notices on all our services that show Google Ads, such as ads on YouTube (including the YouTube app on connected TVs), Google Play, Gmail, Maps and Search. We’ve also expanded it to include almost all of the websites and apps that partner with us to show ads.

The new Ad Settings and updates to Why this ad? provide you with more transparency and control over your Google ad experience than ever before. With these improvements, you can browse the web confidently knowing that you have the information and control to make Google work better for you.
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Source: Greater transparency and control over your Google ad experience

:)

Delicieuxz · Jun 14, 2018

Is the re-added Transparency setting scale-able?

People's request for transparency in Win 10 was answered:
Modern Transparency for Windows 10 – Feature Suggestions for Windows

But is it adjustable, or just one hard-set transparency level?

BunnyJ · Jun 14, 2018

Is the re-added Transparency setting scale-able?

People's request for transparency in Win 10 was answered:
Modern Transparency for Windows 10 â€“ Feature Suggestions for Windows

But is it adjustable, or just one hard-set transparency level?
Click to expand...

From what I've seen in the settings it's hard set to one level.

Brink · Jun 14, 2018

YouTube Greater transparency for users around news broadcasters

A big goal for us in 2018 is to provide greater transparency across the board to our community of creators, advertisers, and viewers. In one small step towards that commitment, today we will start rolling out notices below videos uploaded by news broadcasters that receive some level of government or public funding. Our goal is to equip users with additional information to help them better understand the sources of news content that they choose to watch on YouTube.

We’re rolling out this feature to viewers in the U.S. for now, and we don’t expect it to be perfect. Users and publishers can give us feedback through the “send feedback” form. We plan to improve and expand the feature over time.

The notice will appear below the video, but above the video’s title, and include a link to Wikipedia so viewers can learn more about the news broadcaster.

News is an important and growing vertical for us and we want to be sure to get it right, helping to grow news and support news publishers on YouTube in a responsible way. This work follows a series of changes we made throughout 2017 to better surface authoritative news content. In 2017, we launched a “Breaking News” shelf on the home page to prominently surface news after a major event and a “Top News” shelf in YouTube search results to highlight news from authoritative sources for news-related queries.

This notice on publishers receiving public or government funding, though still in its early stages, not only carries forward our work in this area through 2017, but represents one of many more steps we will take throughout 2018 to improve how we deliver news content on YouTube.

Geoff Samek, Senior Product Manager YouTube News
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Source: https://youtube.googleblog.com/2018/...rs-around.html

Windows 10: Greater transparency and control over your Google ad experience

Greater transparency and control over your Google ad experience

Greater transparency and control over your Google ad experience

Greater transparency and control over your Google ad experience

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