Windows 10: how to:Customize the start menu in Microsoft Windows 10

how to customize the start menu in Windows 10? first: pin an app to the start like hereright click on an app:Once that's done arrange your start menudrag icon to move:and then double click to name group like in the picture shown:Now if you want to rename the stuff you need to be little advancedfollow the steps:now rename it to whatever you want:and this happens:yes it happens to the start menu aswell:

:)

 

Windows 10 Start menu issue

Maybe this can help re Pin to start mate.
http://answers.microsoft.com/en-us/...ndows-10/2d5507fb-939b-4d53-98a8-78e1ab93adde

 

Windows 10 Start menu issue

Tried the fist no dice. Even tried uninstalling Kasperski still no go

 

Windows 10 Tweaks

As you may already know, Windows 10 (as well as Windows 8) allow you to log in with a valid Microsoft account, instead of creating a local account that only works on your machine. However, you may prefer to keep a local account for privacy reasons. If you do, though, some Windows 10 features—like Cortana—may not work. Despite the default behavior, the Windows 10 Store is not one of them. You can still log in to your Microsoft account for just the Store without switching to a full Microsoft account. The process, however, is not terribly obvious. To do so, follow these steps:

• Launch the Store from your Start menu.
• Click the user icon next to the search box.
• Click “Sign-in” from the menu that appears.
• Choose “Microsoft account” and log in like normal.
• When the “Make it yours” box appears do not enter your password. Instead, click “Sign in to just this app instead.”

from Lifehacker