Windows 10: I have purchased a Windows 11 Pro License from Curry's and it has arrived and does not work.

I have purchased a Windows 11 Pro License from Curry's and it has arrived and does not work. I have contacted Currys and they have advised me to contact Microsoft. It states that the product key does not work when I type it into the setting part of my laptop. Thanks

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Advice on a Windows 10 Pro license purchased through currys.co.uk

I purchased a Windows 10 Pro license through currys.co.uk but the download and license key never came through in my currys.co.uk order page and status remains "The activation is under process. This section will be auto-refreshed when key is available." for over a week.

Currys are telling me I need to contact Microsoft as they do not have access to Windows 10 Pro licensing information despite purchasing from them and not being able to give me the license key or software at all.

Is this something that Microsoft can help with? I have proof of purchase from currys.co.uk but have no Microsoft order reference as the purchase was through a third-party.

At this point Currys will not help me, and are refusing a refund because they believe I have my software which has never been made available.

Can Microsoft help? I cannot find a contact channel that seems related to this kind of situation.

This is my Currys order status, the "Download" button doesn't work but my license key has not been made available.

 

Free upgrade from Windows 11 Home to 11 Pro using 10 Pro retail license

My current computer has an activated Windows 10 Pro retail license. I'm planning to replace my current computer by buying a new computer that comes preinstalled with Windows 11 Home, and then I understand I can use my 10 Pro license to upgrade to 11 Pro for free.

What's the most straightforward way of accomplishing this? The obvious approach that comes to mind involves two steps:

1. Reinstall Windows 10 Pro on new computer and activate with my existing retail license.
   
2. Upgrade new computer to 11 Pro for free through the settings.
   

Is there a simpler way of doing this without having to reinstall Windows 10? For example, would it be possible to somehow "trade in" my Windows 10 Pro license for 11 Pro? I'm fairly new to Windows licensing and am just trying to understand what is possible/best practice, with minimal effort.

 

Where to purchase a Windows 10 license for a custom built PC?

Maybe they didn't have it when you looked earlier, but the Microsoft Store now lists a downloadable Win 10 Pro for purchase:

Windows 10 Pro: Upgrade or Purchase - Microsoft Store

This is for the USA. It may be available from your country. (Or not.)