Windows 10: Telstra Transforms Its Retail Stores with Windows 10

Brink · Mar 16, 2016

Telstra is Australia’s leading telecommunications company, with more than 370 stores across the country.

I had the pleasure of hosting members of the team back in January at the National Retail Federation convention to demonstrate how they’ve embraced Windows 10 to create an innovative store environment at their flagship Discovery Stores in Melbourne and Sydney. These new stores blend online and offline worlds so customers can interact with Telstra when, where, and how they choose.

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As many of us have experienced in traditional telecommunications retail, some processes seem cumbersome and overly time-consuming. Having worked at two major telecommunications companies in the past, I am particularly aware of this challenge. So Telstra set out with two basic goals in mind: make it simple and make it fast. The solutions had to be easy for staff to learn to use and help both associates and customers complete tasks quickly. As with many modern retailers, Telstra also wanted to solve for the fact that an increasing number of shoppers love to browse in-store, compare devices, check out specs and prices, but then go online later to continue their research before ultimately making a purchase.

“Last year we saw more than half our service transactions were digital, which has given us the opportunity to think big and redefine the role of our physical stores”

— Andrew Smith, Director of Retail Operations, Telstra

In addition to meeting their basic goals for simplicity and speed, Telstra has introduced a highly interactive and engaging experience throughout the store. A key part of this solution was implementing Windows 10 and the Universal Windows App Platform, which allowed Telstra to develop and deploy engaging and adaptable content and applications across a broad range of devices and displays throughout the store, where customers browse, test, learn and compare products and services to help them in the decision-making process.

By using the new solution, Telstra has seen a 39 percent increase in customer engagement.

Built with Telstra’s partner Engagis, the Windows 10 solution enables customers to use innovative “tap and take” cards, which use near field communications (NFC) to help customers build a personalized digital brochure by simply tapping the card on their selected product or service on digital kiosks in store. Each card has a unique code which enables the customer to access the personalized information online, review, consider and complete the transaction at their leisure. Telstra also uses Microsoft Power BI to analyze customer traffic and offer a better mix of products.

“With this new customer experience and system improvements, our aim is to reduce the average wait times for customers to around three minutes. This will enable us to drive more sales, serve more customers and importantly, improve their in store experience with us. Windows 10 is a great platform for helping our people use small and large devices to be faster, more efficient and provide that seamless customer experience we’re aiming for,” said Smith.

“Telstra store staff plan to also using Surface devices to replace desktop PCs, so that they can more efficiently allow payments to be processed from anywhere in the store without having to return to dedicated point of sale area. Over the next few years, Telstra intends to roll out more than 5,000 Surface devices across its store network.

With its Sydney and Melbourne Discovery stores, Telstra has transformed its retail environment and created a solution so that customers can have a seamless and personalized shopping experience. I love to see all the fascinating ways that our retail partners are leveraging the power of Windows 10 to transform the way we shop in-store and online. Learn more about Windows industry solutions for Retail.
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Source: Telstra Transforms Its Retail Stores with Windows 10 | Windows For Your Business

:)

wodahs---01 · Mar 16, 2016

lumia 920 availability

what is with the lumia 920's avaliability in australia now please

i believe telstra is the main carrier for this flag ship and at its realease today most of telstra's perth stores only had 2 units for retail at its release with meny turning up at the shops openings and unable to obtain one , and from what im hearing on
forums eastern states stores had simular numbers

i am asking becouse i am on contract but currently with out a phone as my nokia died last week and need a replacement and want it to be the lumia 920

and over the years i have had a realy good run with nokia's

app13533d · Mar 16, 2016

Updating N95 firmware

http://www.nowwearetalking.com.au/d...on?p=166#eff8d22a-0ef7-4ffb-b8f8-68851fb20cd3

I have a Nokia N95-3 purchased 6 months ago through Telstra & connected on the NextG network. I'm very happy with both the product & service, but I have a concern. The software version for my N95 is 10.2.06 from the 22/08/2007. Nokia announced its
fourth software upgrade for the N95 since then last month- v30.0.015- but this & previous updates are not available to users of the N95-3 branded/locked by Telstra. A month earlier, there was some chatter on other Australian Telecommunications forums that
Telstra might finally be releasing the prior v20.x software for its customer's branded/locked N95s after some final revisions & testing. There has been more chatter since by some of those customers attempting to check the progress of this with both Nokia Australia
& Telstra, and few answers forthcoming (apart from some advice to apparently "Ask Sol" which I'll take with a grain of salt. I can appreciate that both Telstra & Nokia share the responsibility for the availability of these updates to Telstra users of their
products- however, perhaps Telstra would do well to make more easily accessible the status of its testing & the advice of availability (or reasons for their non-availability) of these updates & others offered by manufacturers of mobile devices branded/locked
to its network. As you already have forums for the iPhone & Blackberry products on this site, it would seem a small matter to create a few more for the other device manufacturers, in which the Team Leaders or Managers overseeing such projects at Telstra could
communicate progress & field questions from customers. To my mind, this would be in keeping of Telstra's Customer.Focus in it's goals for Transformation. If I may speak on other's behalf, we would appreciate your consideration in this matter. Thanks for your
time!

nowwearetalking editor: Hi David, thanks for your comment. We are looking into this. Cheers
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Obviously I'm not holding my breath, but a few more posts there supporting the idea might prove productive.....?

Message Edited by on 29-Oct-2008 09:57 AM

Windows 10: Telstra Transforms Its Retail Stores with Windows 10

Telstra Transforms Its Retail Stores with Windows 10

Telstra Transforms Its Retail Stores with Windows 10

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