Windows 10: Updated bios on an MSI z690, now its unable to activate.

I've seen a few posts/replies with similar issues but no resolutions. I have been in contact with customer support, did all the trouble shooting with first level support, reinstalled windows 4 times now with 2nd level support help even giving them remote access and control of my system. However, everything they have been suggesting is redundant and ineffective and my issue is still unresolved. What can I do?

:)

 

MSI 5870 BIOS Update

Still can't reproduce. Could you please post the exact BIOSes that produce the issue?

 

MSI bios boot logo (frozen?)

If you have any USB device connected, disconnect for now.
Go into BIOS:

1. At boot time, the BIOS is checking for all devices attached to the PC, turn off the MSI boot logo under boot menu so you can see the text displayed of each step and note which device is hanging.
2. Under Advance->Windows 8/8.1/10: Enable MSI Fast Boot so that BIOS will bypass checking most devices that are none essential for booting. This will improve the boot process. Note that this is different from fast boot that you set in Windows.

Some third party drivers that you downloaded from the MSI website might not be up to date, try to download the latest driver(s) from the original manufacturers such Intel Chip Set, Network driver etc....

 

MSI bios boot logo (frozen?)

I don’t think I see an option to do that. I checked both boot and advance settings. On the top shows “aptio setup utility” and I think it’s ver 1.4 since I see it in advance settings. But other than splash screen option, I don’t see it. :/
Maybe I should update bios if available?