Windows 10: USB storage device not showing in boot menu. Please help

My hard drive on my Dell laptop crashed and burned. It's not recoverable whatsoever.
I installed a new hard drive and I'm using a flash drive to reinstall Windows. My issue is when I go F12 to select Boot Device it's not there.
If I go to F2 setup it shows USB Storage Device and I set it as the First Boot Device then save and exit. Then when I Boot the laptop nothing happens. So I go back to F12 and the USB storage Device option still isn't there but it still appears in F2 setup.

How do I fix this? Also my laptop will not Boot into Command Prompt. So formatting the old way is not an option.

:)

 

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USB Device Not Recognized (Malfunctioned)

Just had this problem recently, a cmos clear corrected it. One item you can check to see is if the bios recognizes anything by loading its "boot from" menu and checking for any USB mass storage listed.