Windows 10: Western Digital Unveils World Fastest 1TB UHS-I microSD Card at MWC19

Source: https://www.westerndigital.com/compa...i-microsd-card

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SanDisk announced 400GB MicroSD card for $250

Source: WESTERN DIGITAL BREAKS BOUNDARIES WITH WORLD’S HIGHEST-CAPACITY MICROSD CARD

 

Western Digital Launches World's Fastest 256GB microSD Card

Western Digital Corporation, a global storage technology and solutions leader, today introduced a new suite of 256 gigabyte (GB) microSD cards, which includes the new 256GB SanDisk Extreme microSDXC UHS-I card - the fastest microSD card in its class. The new suite of cards also includes 256GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, the first 256GB card optimized for mainstream consumers. The new additions deliver leading speed and capacity in a fingernail-sized card, giving smartphone, drone and action camera users the performance and capacity they need to capture professional-grade videos and photos without worrying about running out of space on their device.

"Our microSD cards are now at the center of many consumer devices, and we're excited to not only raise the bar with the launch of the world's fastest microSD card, but to also offer a family of 256GB microSD cards that give consumers the flexibility they need to capture life at its fullest," said Dinesh Bahal, vice president of SanDisk product marketing, Western Digital. "As a leading global storage provider with one of the most trusted flash brands, we take pride in transforming the way consumers capture, store and share their content."







Whether taking pictures, shooting 4K UHD or Full HD video, or storing high-fidelity music, the new 256GB cards give consumers the freedom to capture and carry a massive amount of content on their devices without concern about storage limitations.

"At DJI we focus on creating easy-to-use drone technology for consumers to capture everyday exploration and photography, and our customers need quick and reliable access to their high quality aerial footage," said Eli Morgan Harris, strategic partnerships, DJI. "With the new 256GB SanDisk microSD UHS-I cards, they now have greater flexibility to capture their content on high-performance storage and the peace of mind knowing they can continue shooting when it matters most."

The Ultimate Combination of Capacity and Performance
The 256GB SanDisk Extreme microSDXC UHS-I card delivers unmatched transfer speeds of up to 100 MB/s, allowing users to save time transferring large files, as well as write speeds of up to 90 MB/s for rapid capture of photos. Users can record an estimated 14 hours of 4K UHD video on the 256GB card, making it ideal for high-performance drones, action cameras, and 4K-capable smartphones, among other devices.

The 256GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, is ideal for Android-based smartphone and tablet users who don't want to worry about running out of space on their devices. The new card is capable of storing more than 24 hours of Full HD video1, and also features premium transfer speeds of up to 95 MB/s. At this speed people can move files quickly - up to 1,200 photos in just one minute2.

Built to perform in harsh conditions, the new cards are also waterproof, temperature-proof, shock proof, and X-ray proof. Additionally, the SanDisk microSD card line up is compatible with the SanDisk Memory Zone app for Android, giving users an easy way to manage and back up content on their device. The app is available for free through the Google Play Store.

Heritage of Memory Card Innovation

The new suite of cards is the latest breakthrough offering to join the cutting-edge SanDisk portfolio of mobile memory solutions. The first to introduce 128GB and 200GB microSDXC, and 512GB SDXC high-capacity cards, SanDisk continues to pioneer technology that keeps up with consumers' evolving storage needs.

Pricing and Availability
The 256GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, will be available worldwide in August 2016 with a U.S. MSRP of $149.99. The 256GB SanDisk Extreme microSDXC UHS-I card will be available worldwide in calendar Q4 2016 with a U.S. MSRP of $199.99.

The complete line of SanDisk microSD cards can be purchased at more than 300,000 retailers worldwide.

 

Western Digital Introduces WD Purple microSD Card

As the adoption of 4K Ultra HD video, emerging artificial intelligence (AI) applications and analytics drive the rapid growth and evolution of data in surveillance, Western Digital Corp. today unveiled the Western Digital Purple microSD card, purpose-built for the complex and dynamic data demands of modern surveillance cameras and edge systems.

Whether it's a business employing surveillance video to keep their assets secure or a retailer utilizing surveillance to accurately analyze shopping behavior through video facial recognition, capturing and assessing every moment is critical. Optimized for 24/7 surveillance video capture, surveillance system operators can count on the robust Western Digital Purple microSD card to support a continuous surveillance workload. With its outstanding performance, the card captures and preserves video in a variety of high-definition and next-generation formats, including 4K Ultra HD video, as well as nimbly supports the movement of data to core data systems for analytics and fast business insights. The rugged and humidity-resistant design of this new card enables trusted video capture in a wide range of environmental conditions, including outdoors in snowy winters and indoors in hot and humid factory settings.



"From Big Data, to Fast Data, to data-centric applications such as surveillance, the volume, speed, variety and value of data continues to exponentially grow and transform. Leveraging our proven capabilities in consumer and industrial memory card innovation, the Western Digital Purple microSD card is the ideal solution for mainstream commercial surveillance data at the edge," said Christopher Bergey, vice president of embedded and integrated solutions at Western Digital. "Whether capturing 4K video, used in AI-enabled cameras, or part of a larger data system supporting 'smart surveillance' applications, this rugged and intelligent card delivers 'surveillance-class' endurance and tremendous performance to enable trusted video capture in some of the harshest conditions. When combined with our popular Purple and Ultrastar hard disk drives (HDDs) to support data preservation and real-time analytics, Western Digital now provides the industry's most comprehensive offering for surveillance data, from the edge to the core."

Optimized for Evolving Data-Centric Surveillance Demands
Designed to support a wide range of video resolutions and surveillance video recording implementations, additional highlights of the new microSD card include:

• Robust Endurance for Continuous Recording: Supports up to 1,000 PE Cycles
• Card Health Status Functionality for Easy Card Maintenance: In compatible cameras, a unique health monitor offers reporting capabilities to provide users and system installers valuable information, including the card's endurance and capacity status, enabling predictive maintenance and taking the "guess work" out of when to service the card.
• High Performance for Next-Generation Video: Offers speeds of up to 80 MB/s sequential read and 50 MB/s sequential write and supports Speed Class 10 and UHS Speed Class 1.
• Trusted Video Capture in Wide Range of Climates: Designed for use in temperatures ranging from -25°C to 85°C, it enables reliable video capture indoors and outdoors.

High Capacity to Capture and Preserve Video if Connection to Network Connection is Lost: Offered in capacities up to 64GB
"Today's surveillance systems have moved beyond simple low-resolution video capture, to massive networks capturing 4K video and leveraging advanced new analytics software to unlock new business value from video recordings," said Michael Palma, IDC Research Director for Semiconductor and Enabling Technologies. "This has resulted in a surge in the volume and velocity of surveillance data at the edge and is creating demand for storage solutions that support the performance requirements of 4K video, 24/7 operation, and movement of video for smart insights."

Western Digital Purple Surveillance Device Portfolio Enables Surveillance Data to Thrive
The new Western Digital Purple microSD card complements a full portfolio of data storage devices purpose-built for today's surveillance needs, including the Western Digital Purple Surveillance HDD for high-capacity support for NVRs and DVRs and the Ultrastar HDD series for use in back-end servers performing surveillance analytics. Together, they provide surveillance system integrators and installers a complete solution to capture, preserve, access and transform surveillance data. Additionally, Western Digital offers original equipment manufacturers industrial-grade SanDisk Industrial card storage solutions for use with cameras with in-camera analytics capabilities and a variety of connected surveillance applications.

Availability
The new microSD card will be available worldwide through Western Digital's authorized reseller network in April in 32GB and 64GB capacities for $18.99 and $31.99 MSRP (in the U.S.) respectively; cards available in single and convenient 25-packs for surveillance system installers and integrators.

For more information on the Western Digital Purple microSD card and the complete Western Digital Purple surveillance portfolio, visit the Western Digital booth at ISC West International Security Conference & Exposition (Booth #2089) or go to Edge to Core: Beyond Surveillance | WD.