Windows 10: Windows 10 colors suddenly super vivid

Hello,
I am no newbie to the windows world as this is my 8th build of a windows machine but my first windows 10 build. I have had Windows 10 on a laptop i bought a year ago so I am familiar with most of its "features."
This problem is occuring on a new desktop build which previously had no issues.
I have installed everything on this new machine with no real problems until suddenly I have noticed yesterday that all of my colors are this horrible vivid hue. It looks like all of the tvs in Best Buy - everything set to their brightest and it looks horrible.
This occurs in all of my buttons, videos, webpages, and windows file explorer's icons are this horrible vivid color.
it doesn't seem to be in any one hue all colors seemed turned up to their max - if this makes any sense.
I have not installed anything inthe last 2 days and I have done the requisite virus and malware scans and nothing turns up. I have the same nvidia video drivers and everything else is the same.
I have also tried to recalibrate my monitor through the hardware portion on the on screen display and it has done nothing.
I have tried to return to an earlier restore point and no avail.
It is pretty frustrating as I have been using windows since windows 95 on many machines but i have never had something like this happen on any windows system before.
Does anyone have any idea on what could have happened? I searched on the forums but everything seems to be just about people with no color I have exactly the opposite.
Any help would be appreciated.
Thank you.

:)

 

Colour profile

i like vivid color profile.....i asked same question on twitter to my followers using n9 last week and response was like over 30 people loving vivid profile while around 10 using normal profile and 5 using subdued

 

Why Nokia launched E7

And btw, I have had the Samsung galaxy S with a Super amoled which probably is one of the most strongest and vivid screens out there for cell phones. The display on the E7 is probably not that vivid, but it's far better than 90% out there, no matter brand.
It's also beats anything in sunlight.

 

Welcome to the Tenforums.

As you said this is a new build is it possible that your card is bad?

Things I would do. Right click on desktop, display settings, advance display settings, scroll down and check out both color headings.

Then rRight click on desktop, Personalize, color, scroll down and make sure no high contrast settings enabled. Then check some strange Theme hasn't been introduce, couple of headings down from color.

Then reseat card, swap cable, confirm monitor okay on anther system, use another port if avaialble, boot into safe mode to use Windows basic driver.

 

OK. i have checked the color settings and I don't see anything wrong. No new themes. The card is brand new and works in my second older system. (Strix GTX 1080) Also my older card from said second system produces the same results in this system which is strange. I have the latest Nvidia drivers. I will have to double check the monitor since the other card also produces the bloom/vivid colors. Thanks again.

 

I would also check cable and if you have another PCI slot, even temporarily, try it.

Good luck.

 

Is High Contrast accessibility setting turned on? Alt+Left Shift+Prt Scrn (print screen) will toggle it on and off.

 

An old and simple trick to see if it's Windows or hardware (display): Take a screenshot showing your desktop or an application, screenshot that you think shows the vivid colours really clearly, and post it here.

If the screenshot looks normal to us, then it's a hardware issue. Screenshot captures what Windows "sees" and shows. For instance users having issues with strange lines or pixels can use this method; take a screenshot and check it on another device / display; if the problem lines and pixels are shown in screenshot even on other devices, Windows is culprit. If not, it's a faulty display.