Windows 10: Introducing New FACEBOOK Company Brand Logo

Brink · Nov 4, 2019

Facebook started as a single app. Now, 15 years later, we offer a suite of products that help people connect to their friends and family, find communities and grow businesses.

Today, we’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.

The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.

People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.

We started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal. And in June we began including “from Facebook” within all our apps. Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website.

This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.
Click to expand...

Source: Introducing Our New Company Brand | Facebook Newsroom

:)

Brink · Nov 4, 2019

Introducing Facebook News

Testing a dedicated place for news in the US

By Campbell Brown, VP, Global News Partnerships and Mona Sarantakos, Product Manager, News

Journalism plays a critical role in our democracy. When news is deeply-reported and well-sourced it gives people information they can rely on. When it’s not, we lose an essential tool for making good decisions.

People want and benefit from personalized experiences on Facebook, but we know there is reporting that transcends individual experience. We want to support both.

Today we’re starting to test Facebook News, a dedicated place for news on Facebook, to a subset of people in the US. News gives people more control over the stories they see, and the ability to explore a wider range of their news interests, directly within the Facebook app. It also highlights the most relevant national stories of the day. News articles will continue to appear in News Feed as they do today.

Video: Facebook - Facebook News | Facebook

As we looked to build a place where people can find more news on Facebook, we changed our approach to gather insight from journalists and publishers before we started developing a product. As Mark Zuckerberg said in a conversation with Mathias Döpfner, CEO of Europe’s largest publisher Axel Springer, we wanted to build this product in a consultative way, sharing our ideas and getting input from the industry. We talked to news organizations about what they’d like to see included in a news tab, how their stories should be presented and what analytics to provide.

As we talked to people and publishers, we identified key features to help make Facebook News valuable:

Today’s Stories chosen by a team of journalists to catch you up on the news throughout the day

Personalization based on the news you read, share and follow, so you can find new interests and topics and Facebook News is fresh and interesting every time you open it

Topic sections to dive deeper into business, entertainment, health, science & tech, and sports

Your Subscriptions, a section for people who have linked their paid news subscriptions to their Facebook account

Controls to hide articles, topics and publishers you don’t want to see

Regarding personalization, publishers worry that machine learning has limits and they’re right. We have progress to make before we can rely on technology alone to provide a quality news destination. We also aim to serve both people and news publishers, and not just the big national players. We want new forms of journalism in the digital age, including individual, independent journalism, to flourish. So we will continue to expand the algorithmic selection of stories driving the majority of Facebook News.

When we started talking to news organizations about building Facebook News earlier this year, they emphasized that original reporting is more expensive to produce and better recognized by seasoned journalists than by algorithms. So to help reward this kind of work, we formed a curation team to manage the Today’s Stories section of Facebook News. The team will have editorial independence and will select stories based on publicly available guidelines, which you can learn about at facebook.com/news.

What You Can Expect to See in Facebook News

Facebook News will feature a wide range of content across four categories of publishers: general, topical, diverse and local news. At the beginning of the year, we surveyed over 100,000 people on Facebook in the US about what topics they were most interested in and found that we were under-serving many topics people wanted most in their News Feeds, especially around categories like entertainment, health, business and sports. We took this into consideration as we identified publishers across those four categories.

How do we identify these publishers? They need to be in our News Page Index, which we developed in collaboration with the industry to identify news content. They also need to abide by Facebook’s Publisher Guidelines, these include a range of integrity signals in determining product eligibility, including misinformation — as identified based on third-party fact checkers — community standards violations (e.g., hate speech), clickbait, engagement bait and others. We’ll continually check Pages’ integrity status to ensure eligibility criteria is consistently being met. Lastly, they must serve a sufficiently large audience, with different thresholds for the four categories of publishers.

Our criteria will evolve over time to make sure people are seeing sources that are valuable to them and that we’re including reporting across these topics.

During the initial test, we’ll showcase local original reporting by surfacing local publications from the largest major metro areas across the country, beginning with New York, Los Angeles, Chicago, Dallas-Fort Worth, Philadelphia, Houston, Washington DC, Miami, Atlanta and Boston. In the coming months, we’ll include local news from Today In, our local news and community information tab, which recently expanded to over 6,000 US towns and cities.

Facebook News was built to bring people closer to the stories that affect their lives. We’ll continue to learn, listen and improve News as it rolls out more broadly. We hope this work aids in our effort to sustain great journalism and strengthen democracy.
Click to expand...

Source: Introducing Facebook News | Facebook Newsroom

Brink · Nov 4, 2019

Introducing New Tools for Facebook Fundraisers

Every day, people start Facebook Fundraisers to support the causes that matter to them. Today, we’re announcing new features to make your fundraisers more impactful:

People can pledge to match donations to their nonprofit fundraiser. This is a first of its kind tool in online fundraising that’s now available in the US and will soon expand internationally.

We’re also announcing new categories for fundraisers for personal causes so people can raise funds for more social good causes across family, faith, travel, and volunteering.

In the coming weeks, we’re eliminating the platform fee on all fundraisers for personal causes, helping maximize their support.

Matching Donations to Your Nonprofit Fundraiser

People often pledge to match donations to their Facebook Fundraisers, and we wanted to make that easier. David Smith lost his sister in a car accident in 2013, and this year for his birthday, he started a fundraiser for Mothers Against Drunk Driving (MADD). He told family and friends that if he could raise $100, he would match their contribution. People rallied around the cause and raised $2,360 — more than 10x his original goal.

We want to help everyone to meet and exceed their fundraising goals through matching donations. Now people who create fundraisers can pledge to match donations up to the amount they choose, from $5 to $2,500, helping them build momentum for their cause.
Click to expand...

More Ways to Make an Impact for Personal Causes

People on Facebook have raised money for many personal causes, including loved ones who need critical surgery, teachers needing school supplies for their students, and families in need after losing everything in a fire. We’ve added more categories for fundraisers for personal causes to give people more options to raise critical funds for themselves, a friend, or something or someone not on Facebook.

Based on feedback from our community, we’re adding fundraiser categories for family (like adoption or new baby supplies), faith (like missions or religious community events), travel (like educational trips or travel for medical needs), and volunteering (like volunteer programs or supplies) causes. We’ve already seen examples of people using these new categories, like Lauren Pyskoty who started a fundraiser to support her first mission trip and raised $1,328. These are in addition to existing categories for personal fundraisers: community projects/groups, sports/competitions, education, medical, pets/animals, personal emergency, crisis relief, and memorial/loss.

We’re inspired by the many ways people have come together to support one another. In the coming weeks, we’re eliminating the platform fee on all fundraisers for personal causes, so that people can maximize their fundraising support. There will still be a small fee charged for payment processing and applicable taxes.

To create a fundraiser for a nonprofit or a personal cause, visit facebook.com/fundraisersor tap the Fundraisers bookmark on your Facebook app. You can choose the cause you want to support, share why it’s important to you, and follow the steps to set up your goal.

We know people care a lot about the organizations and causes they support. We’re grateful for their passion and for the feedback that helps us build better tools to help them reach their fundraising goals.

Downloads:

Download Product Screenshots and Demo Video

Source: Introducing New Tools for Facebook Fundraisers | Facebook Newsroom

Brink · Nov 4, 2019

Introducing New Tools for Facebook Fundraisers

Every day, people start Facebook Fundraisers to support the causes that matter to them. Today, we’re announcing new features to make your fundraisers more impactful:

People can pledge to match donations to their nonprofit fundraiser. This is a first of its kind tool in online fundraising that’s now available in the US and will soon expand internationally.

We’re also announcing new categories for fundraisers for personal causes so people can raise funds for more social good causes across family, faith, travel, and volunteering.

In the coming weeks, we’re eliminating the platform fee on all fundraisers for personal causes, helping maximize their support.

Matching Donations to Your Nonprofit Fundraiser

People often pledge to match donations to their Facebook Fundraisers, and we wanted to make that easier. David Smith lost his sister in a car accident in 2013, and this year for his birthday, he started a fundraiser for Mothers Against Drunk Driving (MADD). He told family and friends that if he could raise $100, he would match their contribution. People rallied around the cause and raised $2,360 — more than 10x his original goal.

We want to help everyone to meet and exceed their fundraising goals through matching donations. Now people who create fundraisers can pledge to match donations up to the amount they choose, from $5 to $2,500, helping them build momentum for their cause.
Click to expand...

More Ways to Make an Impact for Personal Causes

People on Facebook have raised money for many personal causes, including loved ones who need critical surgery, teachers needing school supplies for their students, and families in need after losing everything in a fire. We’ve added more categories for fundraisers for personal causes to give people more options to raise critical funds for themselves, a friend, or something or someone not on Facebook.

Based on feedback from our community, we’re adding fundraiser categories for family (like adoption or new baby supplies), faith (like missions or religious community events), travel (like educational trips or travel for medical needs), and volunteering (like volunteer programs or supplies) causes. We’ve already seen examples of people using these new categories, like Lauren Pyskoty who started a fundraiser to support her first mission trip and raised $1,328. These are in addition to existing categories for personal fundraisers: community projects/groups, sports/competitions, education, medical, pets/animals, personal emergency, crisis relief, and memorial/loss.

We’re inspired by the many ways people have come together to support one another. In the coming weeks, we’re eliminating the platform fee on all fundraisers for personal causes, so that people can maximize their fundraising support. There will still be a small fee charged for payment processing and applicable taxes.

To create a fundraiser for a nonprofit or a personal cause, visit facebook.com/fundraisersor tap the Fundraisers bookmark on your Facebook app. You can choose the cause you want to support, share why it’s important to you, and follow the steps to set up your goal.

We know people care a lot about the organizations and causes they support. We’re grateful for their passion and for the feedback that helps us build better tools to help them reach their fundraising goals.

Downloads:

Download Product Screenshots and Demo Video

Source: Introducing New Tools for Facebook Fundraisers | Facebook Newsroom

Windows 10: Introducing New FACEBOOK Company Brand Logo

Introducing New FACEBOOK Company Brand Logo

Introducing New FACEBOOK Company Brand Logo

Introducing New FACEBOOK Company Brand Logo

Introducing New FACEBOOK Company Brand Logo - Similar Threads - Introducing FACEBOOK Company

Facebook introduces new Access Your Information tool

Introducing the New Facebook Reality Labs

Facebook introduces Novi - A New Digital Wallet for Libra

Facebook introduces Facebook Shops

Introducing Facebook News

New Firefox Logo - The Evolution Of A Brand

Facebook introduces new Messenger 4 app

Facebook introducing new Snooze feature

Introducing New Tools for Facebook Fundraisers