Windows 10: Microsoft shutting down Ad Monetization platform for UWP apps June 1st

Brink · Feb 1, 2020

As of June 1st 2020, the Microsoft Ad Monetization platform for Windows UWP apps will be shut down. This decision was made primarily because it is no longer viable for us to continue operating the product at the current levels.

Key points to note

The Ad monetization service will continue to run through the shutdown date of June 1, 2020. Certain underperforming Ad networks will be shut down between now and June 1, 2020.

Developer earnings through the platform prior to the shutdown date (i.e. May 31, 2020) will be paid out per the regular payout schedule.

Historical data including Ad performance data will be made available for download till June 8. All Ad Monetization web pages such as the ad unit configuration, analytics pages will be taken down post this date.

While this transition may be painful for developers who rely on the Ad Monetization platform today, we want to provide adequate time to make the transition to another ad platform. Our recommendation is to begin initiating a switch over immediately by evaluating alternate options for ad monetization for your Windows apps.
Click to expand...

Source: https://social.msdn.microsoft.com/Fo...-down-june-1st

See also: Microsoft to shutter its Ad Monetization platform for Universal Windows Platform apps | ZDNet

:)

Brink · Feb 1, 2020

Introducing Microsoft’s new Ad Monetization Platform

Earlier this week, we kicked off our annual developer conference Microsoft Build in front of over 10,000 developers at Washington state convention center with viewers watching the event live around the world. During the keynote and other live sessions, we had several announcements that featured tools and services for PC, Tablet & Web developers to monetize and acquire through the Microsoft’s new ad monetization platform.

Microsoft’s new ad monetization platform brings together innovative consumer ad experiences, federated cloud based smart mediation service, and best-in-class universal user acquisition and engagement service in a single platform, so you can maximize your ad revenue and grow your app business by deeply engaging with your users.

Let’s take a closer look at the major announcement.

Maximize your ad revenue

rVO-0kLlSOY

Ad monetize your app with the new Microsoft’s ad mediation platform

Microsoft ad mediation platform

In-app advertising continues to represent more than one-third of the revenue that developers make from writing apps for the Microsoft Windows platform. As part of our continuous commitment to maximize developer monetization through ads, we are excited to announce Microsoft’s ad mediation service, a federated cloud-based ad mediation service designed to help app developers maximize their ad revenue. The ad mediation service along with the Microsoft Advertising SDK are the two key components of Microsoft’s new ad monetization platform that dynamically optimizes ad network configurations to drive the highest yield for the developers and deliver innovative ad experiences for consumers.

Microsoft’s ad mediation service is now available to all developers through the Dev Center. Read more about this announcement here.

Choose the right ad experiences

Drive app advertising revenue by seamlessly integrating the right ad treatments into your app by our rich set of ad formats. Wide variety of formats means you have lots of choices to provide the best user experience.

Interstitial ads

We are also excited to announce the launch of interstitial banner ads support in the Microsoft Advertising SDK. Interstitial banner ads have been one of the top Windows Dev Center feature requests since we introduced support for interstitial video ads. Read more about this announcement here.

Native ads

Microsoft Advertising SDK now supports native ads. Native ads allow developers to create and implement highly immersive ads that fit their app experiences. Developers can now stitch beautiful ad experience completely native to their apps using the new capability provided by the SDK. This feature is currently available as a limited preview to participating developers/publishers.

Please contact L: aiacare@microsoft.com to get started.

Empowering app growth for Windows developers

IyIDW-jBNg0

Ad campaign to acquire & re-engage with users

Microsoft Universal User Acquisition Platform offers unparalleled self-served tools from Windows Dev Center & REST APIs to help developers promote & re-engage with users. Dev Center App Install Ad Campaigns underwent a major usability improvement. The new workflow helps developers automate campaign targeting, and creative generation to find your most valuable users based on your in app conversions. These innovative experiences are currently available for Insider users and will be generally available to everyone along with the overall Dev Center changes. Developers who haven’t used ad campaigns can read about the full suite of capabilities here.

Auto designed interstitial, native and playable ads

We have enabled adding banner interstitial ads to the creative mix without the developer having to create the artwork. Just click on one check box in the creative section and the banner interstitial that can scale across different device resolutions gets created. The best part of this capability is that you can also use the same ad for your house and community campaigns, which are completely free of cost. Just use the latest SDK to enable interstitial ads in your app, and then opt in to house and/or community ad campaigns.

You can promote your app through native ad experiences now. All the elements that are used to create an auto-generated ad like app title, logo, tagline and price etc. will now be sent as assets to the app developer showing the ads so that they can be stitched in an experience native to the app. All new ad campaigns will have these ads automatically created in the backend using the same elements that the user selects for creating ads in the campaign.

Developers can create a three-minute interactive version of the app as an ad using this capability. This feature is in developer preview and developers can sign-up for getting their apps streamed at L: aiacare@microsoft.com. Read more about this capability here.

What’s next

We look forward to helping many more developers build and grow successful businesses. At Microsoft //Build 2017, we have shared essential insights and best practices on how to drive growth with Microsoft’s new ad monetization platform. You can take part too by viewing the live streamed and pre-recorded sessions ad monetization and user acquisition.

Check out the new website for more details, then give the features a try! If you’ve got suggestions to make these features even more useful, please let us know at Windows Developer Feedback.
Click to expand...

Source: Introducing Microsoft’s new Ad Monetization Platform - Building Apps for WindowsBuilding Apps for Windows

Brink · Feb 1, 2020

Native Ads on the Microsoft Ad Monetization Platform

We at Microsoft are committed to helping developers maximize their monetization through ads. The Microsoft ad mediation service along with the Microsoft Advertising SDK are the two key components of  Microsoft’s new ad monetization platform that dynamically optimizes ad partner configurations to drive the highest yield for the developers and deliver innovative Ad experiences for consumers.

Native Ads is a component-based Ad format that gives publishers the flexibility of placing the individual components of an Ad – title, image, logo, description, call to action text – to provide the best possible fit to the look and feel of the rest of the app. This enables the developers to use fonts, colors and animations of their own to stitch unobtrusive user experiences in their app while earning high yield from advertising. For advertisers as well, this provides high performing placements since the ads experience is tightly built into the app and users tend to interact a lot more with such sponsored content. The click through rates (CTR) tend to be thus higher with Native Ads which results in better monetization compared to traditional Ad experiences such as Banner Ads.

Last year, we announced an invitation only pilot for Native Ads support. At Microsoft Build 2018, we happily announced that we have made this capability generally available to all developers.

What’s new in Native Ads?

We have worked on enhancing the stability and completeness of the Native Ads experience since we announced the pilot. We have added several Native Ad partners such as AppNexus, Microsoft app install ads and Revcontent to serve on the Native Ad inventory. We are working actively to bring additional demand partners such as MSN Content Recommendations and Taboola in the coming weeks.

How do I get started?

You need the latest version of the Microsoft Advertising SDK to get started with including Native Ads in your UWP applications. If you haven’t played around with the Microsoft Advertising SDK before this, please take a look at the Get Started guide. Also, please check out our guide and sample code on MSDN to quickly incorporate Native Ads into your application.

Examples of Native Ad integration:

PicsArt, a participant in our Native Ads preview program, was able to integrate Native Ads into their ‘Photo Studio’ application easily and provide a compelling and immersive Ad experience to their users.
“Implementation of Native ads was a smooth and seamless experience. The creation of an ad unit to its implementation was simple thanks to Microsoft’s comprehensive documentation.” – PicsArt

Figure 1 Example of a Native Ad in the PicsArt application ‘PicsArt Photo Studio’

Good2Create, another participant in the pilot, was able to stitch Native Ads that blend beautifully into their application ‘Wallpaper Studio.’

Figure 2 Example of a Native Ad in the Good2Create application ‘Wallpaper Studio 10’

What’s next in Native ads?

We will continue to build on the Native ads story by adding more Native Ad partners and offer enhanced creative experiences to help developers monetize better using Native Ads. Please reach us at L: aiacare@microsoft.com with your questions and comments.
Click to expand...

Source: Native Ads on the Microsoft Ad Monetization Platform - Windows Developer Blog

Brink · Feb 1, 2020

Native Ads on the Microsoft Ad Monetization Platform

We at Microsoft are committed to helping developers maximize their monetization through ads. The Microsoft ad mediation service along with the Microsoft Advertising SDK are the two key components of  Microsoft’s new ad monetization platform that dynamically optimizes ad partner configurations to drive the highest yield for the developers and deliver innovative Ad experiences for consumers.

Native Ads is a component-based Ad format that gives publishers the flexibility of placing the individual components of an Ad – title, image, logo, description, call to action text – to provide the best possible fit to the look and feel of the rest of the app. This enables the developers to use fonts, colors and animations of their own to stitch unobtrusive user experiences in their app while earning high yield from advertising. For advertisers as well, this provides high performing placements since the ads experience is tightly built into the app and users tend to interact a lot more with such sponsored content. The click through rates (CTR) tend to be thus higher with Native Ads which results in better monetization compared to traditional Ad experiences such as Banner Ads.

Last year, we announced an invitation only pilot for Native Ads support. At Microsoft Build 2018, we happily announced that we have made this capability generally available to all developers.

What’s new in Native Ads?

We have worked on enhancing the stability and completeness of the Native Ads experience since we announced the pilot. We have added several Native Ad partners such as AppNexus, Microsoft app install ads and Revcontent to serve on the Native Ad inventory. We are working actively to bring additional demand partners such as MSN Content Recommendations and Taboola in the coming weeks.

How do I get started?

You need the latest version of the Microsoft Advertising SDK to get started with including Native Ads in your UWP applications. If you haven’t played around with the Microsoft Advertising SDK before this, please take a look at the Get Started guide. Also, please check out our guide and sample code on MSDN to quickly incorporate Native Ads into your application.

Examples of Native Ad integration:

PicsArt, a participant in our Native Ads preview program, was able to integrate Native Ads into their ‘Photo Studio’ application easily and provide a compelling and immersive Ad experience to their users.
“Implementation of Native ads was a smooth and seamless experience. The creation of an ad unit to its implementation was simple thanks to Microsoft’s comprehensive documentation.” – PicsArt

Figure 1 Example of a Native Ad in the PicsArt application ‘PicsArt Photo Studio’

Good2Create, another participant in the pilot, was able to stitch Native Ads that blend beautifully into their application ‘Wallpaper Studio.’

Figure 2 Example of a Native Ad in the Good2Create application ‘Wallpaper Studio 10’

What’s next in Native ads?

We will continue to build on the Native ads story by adding more Native Ad partners and offer enhanced creative experiences to help developers monetize better using Native Ads. Please reach us at L: [email protected] with your questions and comments.
Click to expand...

Source: Native Ads on the Microsoft Ad Monetization Platform - Windows Developer Blog

Windows 10: Microsoft shutting down Ad Monetization platform for UWP apps June 1st

Microsoft shutting down Ad Monetization platform for UWP apps June 1st

Microsoft shutting down Ad Monetization platform for UWP apps June 1st

Microsoft shutting down Ad Monetization platform for UWP apps June 1st

Microsoft shutting down Ad Monetization platform for UWP apps June 1st - Similar Threads - Microsoft shutting down

Closing 1 app and shutting down while shut down

Microsoft Mail and Calendar app not shutting down

Another nail in the coffin: Microsoft ends its UWP monetization network

Native Ads on the Microsoft Ad Monetization Platform

Microsoft SQL Server 2016 coming on June 1st

Introducing Microsoft’s new Ad Monetization Platform

The path from a desktop app to a Universal Windows Platform (UWP) app

Guide to Universal Windows Platform (UWP) apps

New UWP Ad Monetization policies and updates to Ad unit management UX

Users found this page by searching for:

microsoft ad monetization platgorm shut down