Windows 10: Microsoft Store apps install quicker now and with extra Telemetry

Microsoft launched Microsoft Store installers for web over the weekend to improve Microsoft Store application installs.

The feature improves the process of downloading and installing apps like Microsoft PC Manager from the Microsoft Store website, but it comes with a downside as well.

Microsoft launched a new Microsoft Store website for Windows 10 and 11 back in 2022, and has been working on the website ever since.

To better understand the benefits that the new method offers, it is necessary to summarize previous installations from the store.

The old and new way of downloading apps from the Microsoft Store




There are two ways to browse the Microsoft Store: via the official website or the Microsoft Store app. The new method improves installations via the official website.

Here is the old process:

1. The user clicks on the install button on the Microsoft Store website.
2. The browser displays a "Open Microsoft Store" prompt.
3. A click on the Open Microsoft Store button displays the actual installation prompt.
4. A click on the install button starts the download and installation of the app.

The new way is simpler. A click on the install button on the website downloads an executable file that needs to be run to install the app on the device.

Microsoft's reasoning for making the change


Microsoft outlines the advantages of the new installation routine on Twitter:

• Installation process requires two clicks now, down from three.
• The process is quicker.
• Downloads work, even if the Store is removed on the device, or out of date.
• Parallel installations supported.

Microsoft says that the new method led to a 12% increase in installations and a 54% increase in application launches after installation.

What Microsoft fails to mention


Not everyone is happy with the change Rafael Rivera, developer of EarTrumpet, criticized Microsoft's decision.

He had this to say about the change on Twitter: "The Microsoft Store team has started quietly wrapping apps, like EarTrumpet, with some malware-looking .NET executable wrapper (with my app's name of course) chock full of telemetry and other code. They also target netfx 4.7.2 when my app targets netfx 4.6.2, wtf?"

According to Rivera, Microsoft's wrapper is using Netfx 4.7.2, even if the actual app is using a different Netfx version. For Microsoft, use of Netfx 4.7.2 is all about support. All supported versions of Windows support it, and that is why it is used.

More problematic from a user point of view is that Microsoft's wrapper includes telemetry components.

Closing Words

It is unclear at this point whether the collecting of Telemetry is now different. The previous method directed installs to Microsoft's Store, which gave Microsoft opportunity to collect Telemetry as well.

For users, it is important to understand that the delivered executable file is not the actual application that they want to download. It is a wrapper that always has the same size of 703 kilobytes. Execution of this wrapper starts the download of the actual application and its installation.

Do you download apps from Microsoft's Store?

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microsoft app store

How to run apps that are downloaded from Microsoft app store on multiple PCs without downloading multiple times.

 

Apps won't install in Microsoft Store

Hi,



Thank you for writing to Microsoft Community Forums.



We understand your concern as you are unable to install apps in Microsoft Store. In order to get clarity and to assist you accordingly, please reply with the answers
to the questions below:

• 
  Do you have any non-Microsoft antivirus program installed?
  
• 
  Does this issue occur for all apps from the store?
  
• What is the date and time on the PC and ensure it is correct?

Meanwhile,
we would suggest you to perform these steps and after every step check if you are able to install the app.



Step
1: Reset the Windows Store Cache: Press the Windows
Logo Key + R to open the Run
dialog box, type wsreset.exe, and then select OK.



Note:
A blank Command Prompt window will open, and after about ten seconds the window will close and Microsoft Store will open automatically.



Step 2: Run the Windows Store Apps Troubleshooter: Select the
Start button, and then select Settings>Update & Security
> Troubleshoot, and then from the list select Windows
Store apps > Run the troubleshooter.



Step 3:
Refer the troubleshooting steps and mentioned
in this article: Fix
problems with apps from Microsoft Store



Step 4: If you have any non-Microsoft security/antivirus software installed, disable it temporarily and
then try installing the game.



Step 5: If the issue persists, then we would suggest you to create a new administrator user account and
check, refer this article to create
a local user or administrator account in Windows 10.



Regards,

Aditya Roy

Microsoft Community – Moderator

 

App store and Microsoft account

Thank you for the advice

I see what you mean about the password but i think its a backward step to compromise my Microsoft password to to use the app store