Windows 10: Samsung Introduces New HDR10+ Adaptive Feature for QLED TVs

Brink · Dec 30, 2020

HDR10+ Adaptive works with Filmmaker Mode to deliver cinematic experience in any room condition

Samsung Electronics today announced that the HDR10+ Adaptive feature will be supported in Samsung TVs, which improves the HDR10+ viewing experience in customersâ homes regardless of the lighting conditions. HDR10+ Adaptive supports Filmmaker Mode and adapts to brighter rooms so customers can enjoy a true cinematic experience with HDR10+ movies and television programs in any environment at home. HDR10+ Adaptive will launch globally with Samsungâs upcoming QLED TV products.

While viewing HDR content is typically optimal in a darkened environment, customersâ viewing environments may vary greatly depending on a wide array of factors, including room lighting, time of day, and proximity to windows. The HDR10+ Adaptive feature supports dynamic scene-by-scene optimization, following guidelines from the HDR10+ LLC, and can now adjust to any room lighting condition, further enhancing the HDR experience. This feature utilizes the TVâs light sensor and ensures that the screen brings to life the creative intent without any loss of details or contrast. All Prime Video HDR content is automatically delivered in HDR10+.

HDR10+ Adaptive on Samsung QLED TVs also supports Filmmaker Mode, a display setting that Samsung â as a member of the UHD Alliance â developed in partnership with filmmakers, studios and consumer electronics manufacturers. Samsung and Amazon Prime Video teamed up to enable Filmmaker Mode and HDR10+ Adaptive for Prime Video customers.

âWe are always looking for new features and innovations that can help improve the customer experience,â said BA Winston, Global Head of Video Playback and Delivery at Amazon Prime Video. âWith HDR10+ and Filmmaker mode, Prime Video content is optimized regardless of the viewing environment and customers can enjoy movies and TV shows the way the filmmakers intended.â

More contents are becoming available in HDR10+ with Universal Pictures Home Entertainment (UPHE) and Samsung extending its technology partnership to include even more HDR10+ catalogues and new titles for distribution on OTT services around the world.

âAs consumers spend more time at home, Samsung has been looking for ways to enrich consumersâ entertainment experience in the comfort of their homes,â said Younghun Choi, Executive Vice President of Visual Display Business at Samsung Electronics. âWe are delighted to offer smart picture quality solutions that will enhance consumersâ at-home HDR viewing experience, bringing original-quality cinematic experience to our consumers around the world.â

âSamsung has demonstrated exceptional commitment in developing HDR10+ technology and bringing the industry together in support,â said Michael Aaronson, Senior Vice President, Digital Distribution, UPHE. âWe are pleased to further expand our partnership with Samsung as we work to bring more titles into this advanced in-home viewing ecosystem to movie audiences worldwide.â

UHD titles available on Prime Video also include HDR10+ so all Prime Video customers can enjoy the improved HDR experience with most Samsung QLED TVs regardless of room lighting conditions.

For more information on Samsung TV, please visit www.samsung.com.
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Source: Samsung Introduces New HDR10+ Adaptive Feature for Better At-Home Viewing Experience – Samsung Global Newsroom

:)

btarunr · Dec 30, 2020

AMD Introduces FreeSync Technology for New Samsung QLED TVs

AMD and Samsung today announced support for Radeon FreeSync technology in the new Samsung QLED 55" to 82" TV range, bringing the ultimate, ultrawide 4K gaming experience to an entirely new format - big screen TVs. Samsung is the first company to utilize industry-leading Radeon FreeSync adaptive refresh technology for stutter-free gaming inside a consumer television set. With High Dynamic Range (HDR) support up to 1000nits and stunning picture quality, Samsung's QLED displays allow gamers to experience strikingly high refresh rates and low latency on TVs at a variety of price points and screen sizes ranging from 55" to 82" creating a single display for all their home entertainment needs.

Over the past three years, Radeon FreeSync technology has driven widespread adoption and become the industry's most selected solution for smooth gaming. Earlier this year, AMD expanded the ecosystem by propelling tear-free gameplay beyond the PC with the launch of support for FreeSync technology in Microsoft's Xbox One S and Xbox One X consoles in early March. With more than 250 compatible displays offered by more than 20 partners, this is more than double the availability of competing technology.

"Whether you're a console or PC gamer, playing on a PC display or your living room TV, Radeon FreeSync technology powers exceptional stutter-free gaming experiences," said Scott Herkelman, vice president and general manager, Radeon Technologies Group, AMD. "We launched FreeSync technology with a mission to end frame tearing and dropped frames, as well as improve the experience for gamers around the world. With Samsung's FreeSync technology QLED TVs, extra smooth gameplay visuals have never been so accessible, and never in such a large and appealing format."

"From the beginning, Samsung has embraced Radeon FreeSync technology and the commitment from AMD to deliver technologies based on open standards that enhance the gaming experience," said Chu Jongsuk, senior vice president at Samsung. "Our users demand the absolute best in visual quality, and that extends to smooth gaming low latency. We're thrilled to bring the power of Radeon FreeSync technology to Samsung TVs for players around the world."

"AMD and Microsoft have a long history of innovation, collaborating on hardware and software to bring gamers the best possible experiences," said Matthew Lapsen, general manager, Xbox Console Marketing. "With FreeSync technology support for our Xbox One platform, AMD and Microsoft brought a critical gaming technology to a broader base of gamers. We're offering a whole new caliber of smooth-looking gameplay to players on Xbox One S and Xbox One X."

FreeSync technology for Samsung's 2018 QLED TV range is available today for the QLED 55" - 82" models and the NU8000 / NU8500 55" - 82" Series. This will be delivered as part of an automatic Gamer Mode update.

fynxer · Dec 30, 2020

AMD Introduces FreeSync Technology for New Samsung QLED TVs

What strikingly high refresh rates on Samsung QLED?

Is there support for more than 60Hz, in that case what refreshrate is that 120hz?

Brink · Dec 30, 2020

Samsung Expands HDR10+ Ecosystem With Wider Content Offering

Samsung Electronics is further expanding its HDR10+ streaming content offering with the addition of Google Play Movies to the services that support its next-generation picture-quality technology.

Google Play Movies, the video streaming service operated by Google, started to support HDR10+ content in July this year. The HDR10+ service is now available on Samsung Smart TV in 117 countries including North America, Europe and Korea.

Users can now enjoy high-resolution HDR10+ 4K HDR content on the Google Play Movies, with numerous HDR10+ titles available such as Joker, Aquaman, Wonder Woman, Shazam!, and Crazy Rich Asians. Google Play Movies plans to support HDR10+ technology on other additional platforms in the future as well.

HDR10+, which is the HDR industry standard led by Samsung Electronics, brings consumers perfect picture quality experience by optimizing brightness and contrast scene by scene for enhanced three-dimensional videos and accurate color expression.

Samsung Electronics formed HDR10+ LLC (HDR10+ technology joint venture) in 2017 and started to engage in certification programs in 2018.

Google Play Movies’s support for HDR10+ is expected to accelerate the expansion of the HDR10+ standard alliance, which already has 108 partners worldwide.

“We are pleased to expand partnerships with the top global streaming providers,” said Younghun Choi, Executive Vice President and Head of R&D team, Visual Display Business at Samsung Electronics. “We will continue to strengthen the leadership of our HDR standard and lead the innovation in TV technology in the global market.”
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Source: Samsung Expands HDR10+ Ecosystem With Wider Content Offering – Samsung Global Newsroom

Windows 10: Samsung Introduces New HDR10+ Adaptive Feature for QLED TVs

Samsung Introduces New HDR10+ Adaptive Feature for QLED TVs

Samsung Introduces New HDR10+ Adaptive Feature for QLED TVs

Samsung Introduces New HDR10+ Adaptive Feature for QLED TVs

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