Windows 10: Too many fraudulent products advertised on the Microsoft Newsfeed

LorenzoRodriguez2 · Apr 6, 2020

Split from this thread.

I am using the news feed page sponsored by Microsoft in the W10 version of explorer.

I am wondering why there are so many fraudulent products advertised on the news page.

I'm NOT complaining about the number of ads everybody has to get paid but I am surprised at how many out and out scams are advertising on the site.

I am well aware of "caveat emptor" but things like "electrical stabilizers" and "nano-technology pain relievers" are well known rip-offs yet they find advertising room on the website.

I look forward to your response - not here but by the reduction of scam ads on your website.

Thanks.

:)

Brink · Apr 6, 2020

Stay safe from counterfeit software and fraudulent subscriptions

Software piracy and fraudulent subscriptions are serious, industry-wide problems affecting consumers and organizations around the world.

In 2016, 39 percent of all software installed on computers was not properly licensed, according to a survey conducted by BSA and The Software Alliance. And each year, tens of thousands of people report to Microsoft that they bought software that they later learned was counterfeit.

What can appear to be a too-good-to-be-true deal for a reputable software program, can in fact be a counterfeit copy or a fraudulent subscription. In many cases, such illegitimate software downloads may also be riddled with malware – including computer viruses, Trojan horses, spyware, or even botware, designed to damage your computer, destroy your data, compromise your security, or steal your identity. And in the world of cloud computing, where many applications are often delivered as a subscription service, consumers could be unwittingly sending payments to cybercriminals, unaware that cybercriminals selling fraudulent subscriptions will not provide needed administrative support.

Curbing the proliferation of software piracy

Cybercriminals are always looking for ways to trick consumers– and the outcome can be costly. According to report released by the Ponemon Institute in 2017, the average cost of cybercrime globally climbed to $11.7M per organization, a staggering 62 percent increase over the last five years. And a recent Juniper Research report, Cybercrime & the Internet of Threats 2017, states that “the estimated cost to the global economy as a result of cybercrime is projected to be $8 trillion by 2022.”

How do cybercriminals deceive consumers? There are many ways. One common technique is to set up a fake website that falsely claims the software subscriptions or copies offered for sale on the site are legitimate. Sophisticated cybercriminals go to great lengths to make their websites look authentic to trick consumers into buying fraudulent subscriptions or counterfeit software.

For decades, through partnerships with industry, governments, and other agencies, Microsoft has been working to fight software counterfeiting and to protect consumers from the dangers posed by this and other types of cybercrime. Today, Microsoft’s Digital Crimes Unit (DCU), a unique group of cybercrime-fighting investigators, analysts, and lawyers, works globally to detect and prevent fraud targeting our customers. Our priority is to protect our customers and help create a secure experience for everyone. One of the key ways we do this is to work with law enforcement and other organizations to bring the perpetrators of cybercrime to justice.

In addition to the innovative technology and legal strategies that the Microsoft DCU uses to combat counterfeit products and fraudulent subscriptions globally, the company also aims to raise awareness of this issue among consumers and help protect them from the risks associated with counterfeit software and fraudulent subscriptions.

Protect yourself from software piracy and fraud

While software companies and law enforcement are working to curb cybercriminals’ ability to counterfeit and sell software and services, consumers can help protect themselves by remaining vigilant and only purchasing through legitimate sources. In addition, if you do come across illegitimate sources or you discover you have inadvertently purchased suspect counterfeit Microsoft software, report your experiences to Microsoft.

Here are a few useful Microsoft resources to help you protect yourself from inadvertently purchasing counterfeit software or fraudulent software subscriptions as well as resources in case you think you may have done so:

How to tell whether Your Microsoft software or hardware are genuine

How to Report Counterfeit Software to Microsoft

How to tell if you’re properly licensed

Matt Lundy,
Assistant General Counsel, Microsoft
Click to expand...

Source: Take these steps to stay safe from counterfeit software and fraudulent subscriptions Microsoft Secure

Brink · Apr 6, 2020

Stay safe from counterfeit software and fraudulent subscriptions

Software piracy and fraudulent subscriptions are serious, industry-wide problems affecting consumers and organizations around the world.

In 2016, 39 percent of all software installed on computers was not properly licensed, according to a survey conducted by BSA and The Software Alliance. And each year, tens of thousands of people report to Microsoft that they bought software that they later learned was counterfeit.

What can appear to be a too-good-to-be-true deal for a reputable software program, can in fact be a counterfeit copy or a fraudulent subscription. In many cases, such illegitimate software downloads may also be riddled with malware – including computer viruses, Trojan horses, spyware, or even botware, designed to damage your computer, destroy your data, compromise your security, or steal your identity. And in the world of cloud computing, where many applications are often delivered as a subscription service, consumers could be unwittingly sending payments to cybercriminals, unaware that cybercriminals selling fraudulent subscriptions will not provide needed administrative support.

Curbing the proliferation of software piracy

Cybercriminals are always looking for ways to trick consumers– and the outcome can be costly. According to report released by the Ponemon Institute in 2017, the average cost of cybercrime globally climbed to $11.7M per organization, a staggering 62 percent increase over the last five years. And a recent Juniper Research report, Cybercrime & the Internet of Threats 2017, states that “the estimated cost to the global economy as a result of cybercrime is projected to be $8 trillion by 2022.”

How do cybercriminals deceive consumers? There are many ways. One common technique is to set up a fake website that falsely claims the software subscriptions or copies offered for sale on the site are legitimate. Sophisticated cybercriminals go to great lengths to make their websites look authentic to trick consumers into buying fraudulent subscriptions or counterfeit software.

For decades, through partnerships with industry, governments, and other agencies, Microsoft has been working to fight software counterfeiting and to protect consumers from the dangers posed by this and other types of cybercrime. Today, Microsoft’s Digital Crimes Unit (DCU), a unique group of cybercrime-fighting investigators, analysts, and lawyers, works globally to detect and prevent fraud targeting our customers. Our priority is to protect our customers and help create a secure experience for everyone. One of the key ways we do this is to work with law enforcement and other organizations to bring the perpetrators of cybercrime to justice.

In addition to the innovative technology and legal strategies that the Microsoft DCU uses to combat counterfeit products and fraudulent subscriptions globally, the company also aims to raise awareness of this issue among consumers and help protect them from the risks associated with counterfeit software and fraudulent subscriptions.

Protect yourself from software piracy and fraud

While software companies and law enforcement are working to curb cybercriminals’ ability to counterfeit and sell software and services, consumers can help protect themselves by remaining vigilant and only purchasing through legitimate sources. In addition, if you do come across illegitimate sources or you discover you have inadvertently purchased suspect counterfeit Microsoft software, report your experiences to Microsoft.

Here are a few useful Microsoft resources to help you protect yourself from inadvertently purchasing counterfeit software or fraudulent software subscriptions as well as resources in case you think you may have done so:

How to tell whether Your Microsoft software or hardware are genuine

How to Report Counterfeit Software to Microsoft

How to tell if you’re properly licensed

Matt Lundy,
Assistant General Counsel, Microsoft
Click to expand...

Source: Take these steps to stay safe from counterfeit software and fraudulent subscriptions Microsoft Secure

Brink · Apr 6, 2020

Bing Ads is now Microsoft Advertising

Bing Ads name change — The evolution of Microsoft Advertising

These days, marketers have more power than ever to identify and reach customers. With data, AI and automation at your fingertips, it’s no longer just reaching more people that matters to growing your brand. It’s about making each connection feel one-to-one, at just the right time and place. More meaningful, more timely, and more valuable — this is how we see advertising evolving.

We’re evolving, too. We’re changing our name from Bing Ads to Microsoft Advertising. It’s a simple shift because our clients and partners already know us as Microsoft, and many are already tapping into our new advertising products that go above and beyond search, such as the Microsoft Audience Network. You'll see the change start today as BingAds.com becomes MicrosoftAdvertising.comOpens in new window. Our partner program is evolving too, becoming the Microsoft Advertising Partner ProgramOpens in new window. Over the coming months, all of our experiences and materials will be updated to reflect Microsoft Advertising.

Momentum is a powerful thing, and we’re building on a decade of success leading with Bing. We credit our partners, clients and our fans for helping us reach these milestones: 100 months of consecutive Bing share growth, half a million advertisers with access to more than half a billion consumers and most recently, becoming the exclusive provider of search advertising across Verizon Media properties. Bing remains the consumer search brand in our portfolio, and will only become more important as intent data drives more personalization and product innovation. But we’re not stopping there.

One thing that’s not changing — the importance of advancing trust as we innovate. Adopting personalization through AI elevates the importance of consumer privacy and control. Integrating intelligent technology into the marketer’s toolkit means valuing brand safety and ensuring data security. Trust is integral to who we are, and it will always guide our innovation and offerings.

What should you expect?

In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business. There are two offerings that showcase ways in which Microsoft Advertising is delivering on this potential: the Microsoft Audience Network and Sponsored Products.

New capabilities through the Microsoft Audience Network:

Last year, we launched the Microsoft Audience Network which uses AI, rich audience intent, and profile understanding to help marketers reach consumers in brand-safe environments. Today we are announcing updates to this offer: First, we have deployed product enhancements, including viewable impressions, image upload and management tool updates to make managing images even easier. And second, we're expanding audience campaigns to the UK and Canada later this summer.

Our clients are already seeing great results. Overstock.com has achieved a quarterly ROAS increase of 33% since they started with the Microsoft Audience Network.
“IF THERE ARE [BUSINESSES] LOOKING AT ANY KIND OF WIN, ANY KIND OF INCREMENTALITY WHEN IT COMES TO CLICKS AND ADDITIONAL CONVERSIONS, I WOULD DEFINITELY SUGGEST MICROSOFT AUDIENCE ADS,” SAYS STEVEN SUN, SENIOR PAID SEARCH MANAGER AT OVERSTOCK. “THAT'S SOMETHING WE’LL BE DOING MORE OF IN THE FUTURE TO HELP US INCREASE CONVERSIONS AND OUR ROAS.”
Introducing Sponsored Products:

We've made great strides in our shopping offer, including new consumer experiences which help shoppers filter, suggest, and visually search and find relevant products. For marketers, our new Sponsored ProductsOpens in new window (available in US only) enable manufacturers to boost visibility and drive more traffic for their top products in shopping campaigns. With this new capability, our clients can achieve better alignment of marketing efforts between manufacturers and retailers. Together, the connections they create with shoppers work harder to drive performance — clicks, conversions, and ROI. Manufacturers gain access to new reporting and optimization capabilities, and retailers get additional product marketing support with a fair cost split. To join this Sponsored Products beta, we encourage you to reach out to your account team or if you don’t have an account team, complete the Sponsored Products beta formOpens in new window.

We'll be kicking off more conversation at our global Partner Summit starting tomorrow, sharing more of our roadmap, hosting Q&As with Microsoft executives, and most of all, listening to the partners and marketers that we’re here to support.

We believe in empowering every marketer on the planet to achieve more, and our success is realized in what our partners accomplish. The Bing Ads name change to Microsoft Advertising is a reinforcement of this commitment. Thank you for being a part of our success to date, and for helping shape our evolution as a better, more empowering partner.

Rik van der Kooi,
CORPORATE VICE PRESIDENT, MICROSOFT SEARCH ADVERTISING
Click to expand...

Source: Bing Ads name change - Bing Ads

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