Windows 10: Updated Microsoft Store App Developer Agreement: New Revenue Share

Brink · Mar 6, 2019

As of March 5th, the Microsoft Store team has updated the Microsoft Store App Developer Agreement(ADA). The next time you log into your Partner Center dashboard, you or someone with an administrative role on your account will be prompted to reaccept the ADA before you can continue to update or manage your applications.

The updated ADA includes the new Microsoft Store fee structure that delivers up to 95 percent of the revenue back to consumer app developers. To ensure you receive the full 95 percent revenue, be sure to instrument your referring traffic URLs with a CID.

When Microsoft delivers a customer through other methods (tracked by an OCID), such as when the customer discovers the app in a Microsoft Store collection, through Microsoft Store search, or through any other Microsoft-owned properties, then you will receive 85 percent of the revenue from that purchase.

When there is no CID or OCID attributed to a purchase, in the instance of a web search, you will receive 95 percent revenue.

The new fee structure is applicable to app purchases made on all Windows 10 PCs, Windows Mixed Reality, Windows 10 Mobile and Surface Hub devices. The new fee structure excludes all games and any purchases on Xbox consoles.

For full details on the new fee structure refer to the Microsoft Store App Developer Agreement. To see an overview of all the changes made to this version of the ADA please visit the change history.
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Source: Updated Microsoft Store App Developer Agreement: New Revenue Share - Windows Developer Blog

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Brink · Mar 6, 2019

Updated Microsoft Store App Developer Agreement and Store Policies

The Microsoft Store team has updated the Microsoft Store App Developer Agreement and Microsoft Store Policies as of February 14th.

The new version (8.2) of the Microsoft Store App Developer Agreement is available here. This update is particularly relevant to developers based in New Zealand or Australia who sell apps and/or in-app products. For more info, view the change history. The next time you log in to the Dev Center dashboard, you may be prompted to accept the new agreement, depending on your account location.

We’ve also updated the Microsoft Store Policies, which you can view here. The updated policies clarify the requirements for storing or transmitting personal information, and add a new requirement stating that apps using app-specific authentication can only be published from company accounts. For more info, view the change history.

If you have feedback on the policies, please let us know by commenting in the Microsoft Store forum.
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Source: Updated Microsoft Store App Developer Agreement and Microsoft Store Policies - Windows Developer Blog

Brink · Mar 6, 2019

A new Microsoft Store revenue share is coming

Microsoft Store continues to evolve to be the best destination for Windows 10 users to discover and download Microsoft-verified applications that deliver predictable performance. Microsoft Store is also the best destination on Windows 10 for developers to reach new audiences and gain new customers. We’ll focus on the infrastructure, so you can focus on building the best app and growing your business as a developer. To that end, we are excited about the announcement Joe Belfiore will be making at Build 2018 regarding a new Microsoft Store fee structure coming later this year.

A better revenue share for developers

Starting later this year, consumer applications (not including games) sold in Microsoft Store will deliver to developers 95% of the revenue earned from the purchase of your application or any in-app products in your application, when a customer uses a deep link to get to and purchase your application. When Microsoft delivers you a customer through any other method, such as in a collection on Microsoft Store or any other owned Microsoft properties, and purchases your application, you will receive 85% of the revenue earned from the purchase of your application or any in-app products in your application

The new fee structure is applicable to purchases made on Windows 10 PCs, Windows Mixed Reality, Windows Phone and Surface Hub devices and excludes purchases on Xbox consoles.

A new way for developers to monetize

These changes to our current Microsoft Store fee represent a new way for you to monetize on the Windows platform. With the new fee structure, Microsoft is only accessing an additional fee when we contribute to you acquiring a new user. These changes enable us to create a world where developers are rewarded for connecting customers with experiences they love in a secure, reliable way.

The fee structure will be defined in detail in an upcoming revision to the App Developer Agreement later this year. Visit this page for current details and to sign up for a notification when the new fee structure goes into effect. Also, please refer to the FAQ below.

What applications will the new fee structure apply to?

Any consumer non-gaming app published to the Microsoft Store for PC, Windows Mixed Reality, Windows Phone or Surface Hub.

When does the new fee structure go into effect?

Later this year (2018). We’ll prompt you to accept a new version of the App Developer Agreement that outlines the Microsoft Store fee structure in detail. The new fee structure will apply to purchases made after the date listed in the App Developer Agreement.

Will the new fee structure apply to games or game subscriptions?

No. The new fee structure only applies to consumer apps on PC, Windows Mixed Reality, Windows Phone or Surface Hub. Apps categorized as Games in the Store will not be eligible for the new fee structure, even if they are available on those device types.

How does the Microsoft Store fee apply to subscriptions and other add-ons (in-app purchases)?

The new fee structure will apply to non-game, consumer app subscriptions and add-ons (in-app purchases). The fee applied to these purchases will be determined by how the user originally acquired the application. The new default 5% Store fee will apply for all transactions using Microsoft’s commerce platform and, if your customer uses a deep link to acquire your application, that’s all you’ll owe. The extra 10% customer acquisition cost will apply when Microsoft delivers you the customer through any other method, such as via a Store collection or a Microsoft Store spotlight.

All future subscription purchases and add-on (in-app) purchases for a user will be assessed the same fee percentage that was assessed when the user first acquired the application.

Will the new fee structure apply to purchases made via Microsoft Store for Business? Microsoft Store for Education?

No. The new fee only applies to individual purchases of consumer apps on PC, Windows Mixed Reality, Windows Phone or Surface Hub. If you allow your app to be offered via organizational licensing in Microsoft Store for Business and/or Microsoft Store for Education, the current Store fee will continue to apply to those purchases.

What about applications that are not games, but are available to customers on Xbox?

Any purchases made by customers on Xbox consoles, whether the product is an app or a game, will use the current fee structure.

What about applications that are available on both Microsoft Store for Windows 10 PC and Microsoft Store for Xbox One?

The new fee structure will apply to non-game consumer app acquisitions by individuals on Microsoft Store for Windows 10 PC (and the other device families mentioned above). The current fee structure will apply to acquisitions on Microsoft Store for Xbox One devices.

What will the fee structure be for applications that are available to earlier OS versions (Windows 8.x and/or Windows Phone 8.x)?

The new fee structure will apply to apps available on Microsoft Store on earlier OS versions (Windows 8.x and/or Windows Phone 8.x).
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Source: A new Microsoft Store revenue share is coming - Windows Developer Blog

P4-630 · Mar 6, 2019

Microsoft is purging a lot of low quality apps from the Windows Store

"Microsoft is sending emails to some Windows Store developers informing them that their apps have been removed from the Store for violating its quality standards."

"Neowin reports that app developers have been receiving these emails over the past couple of days:

In its latest review of the Store, Microsoft is evaluating if the published apps are good enough to be listed in the Windows Store. This includes publicly available apps as well as private beta apps. Additionally, Microsoft is also asking developers to delete any promotional campaigns for their apps to prevent advertising charges. Similarly, app name reservations are also being nullified; which means that if your app is unpublished, there's no guarantee that you'll be able to republish it under the same name.

Officially, the policies for the Microsoft Store says that apps must have "distinct and informative metadata" and "provide a valuable and quality user experience". There are also some specific standards that must be in the apps, including having a name that is not similar to another app or device, along with offering a description that is accurate about its features and functions.

There have certainly been many Windows Store users who have complained over the years about the large number of apps published that are clones of other apps or ones that are simply poorly made. Hopefully, this new move by Microsoft will help to curb these issues, at least for now."

http://www.windowscentral.com/microsoft-purging-lot-low-quality-apps-windows-store

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