Windows 10: where the heck is my digital license?

why cant I activate my windows 10 upgrade that I downloaded free from microsoft?

:)

 

Digital license

Thats how licensing works with Windows 10, the digital license is attached to your Microsoft Account and makes it easy to reactivate Windows 10 in the event you reinstall it.

Learn more:

• Use a Digital
  License to Manage and Activate Windows 10

 

Link Microsoft Account to Windows 10 Digital License  

This is what i get on step 2

 

digital license

Windows 10 Digital License

When you upgraded from a previous version of Windows or receive a new computer preinstalled with Windows 10, what happened is the hardware (your PC) will get a digital entitlement, where a unique signature of the computer will be stored on Microsoft
Activation Servers. The Windows 7 or Windows 8 genuine license you were previously running will be exchanged for a diagnostics key.

Anytime you need to reinstall Windows 10 on that machine, just proceed to reinstall Windows 10. It will automatically reactivate. You will prompted to enter a product key a couple times through the installation, click I don't have
a key and Do this later.

There is no need to know or get a new key, but if you have issues with Digital Licensing or the Activation Troubleshooter, you can utilize an existing Windows 7 or Windows 8/8.1 product key you already own to
reactivate if necessary. or use the reset function in Windows 10.

Activate Your Windows 10 License via Microsoft Chat Support

Reinstall by Performing a Direct Clean Install

If Windows 10 was already installed and activated on your system, just proceed to perform a direct clean install as described in the following articles.

Step 1: How
to download official Windows 10 ISO files

Step 2:

• How to: Perform a clean install of Windows 10